WELCOME to Luminous Brands!
Are you looking to grow your brand to it’s full potential?
Are you looking to surpass your business objectives in terms of top and bottom line sales?
I can help you make your brand more luminous… and profitable! Together, we will define your brand essence, connect to your consumer, differentiate from your competition, create the strategy to build brand value, and grow sales! I can help you rollout new brands and products, increase sales velocity or sales distribution and get your products noticed, understood, and purchased.
Luminous Brands…. Make your brand shine!
Erin Fray On Lifetime's The Balancing Act TV
Intuit Small Business Blog
Savvy Sales and Branding Manager Grows Companies One At A Time
Join Erin On Cambridge's Who's Who
Erin Fray is a brand strategy and marketing management consultant for consumer product goods companies. Her passion and expertise lie in the natural and organic arena where she has contributed to grow brands such as Ella’s Kitchen Organic Baby Food, Fantastic World Foods, Annie’s Homegrown, Annie’s Naturals, and The Republic of Tea.
She has extensive experience in brand strategy development having contributed to profitable growth for brands that include, Lucent Technologies, Tropicana, Birds Eye, Duty Free Shopping, Seagram, among others. She is a talented marketer with extensive experience with brand restages, brand/ product rollouts in the US market, and new product development. She is the go to for marketing plans, sales presentations, and trade support.
Erin pursued her interest in art at Smith College where she received her BA in Art History, and studied art and history in Paris her junior year. She continued her art education at Sotheby’s in London where she earned her Post-graduate Diploma in the Appraisal of Fine and Decorative Art. She earned her MBA in Marketing from UC Berkeley Haas School of Business. She has studied and worked abroad in several countries, and speaks fluent French and conversational Spanish.
Erin is committed to adding brand value for her clients and growing their bottom line.