Boutique Strategic Consulting

Leading the Emerging Horizon

of the Future of Food

Luminous Brands was founded to serve better-for-you consumer brands’ stakeholders who seek long-term value creation that progressively influences consumer behavior change, accelerates the better-for-you CPG food industry, and contributes to a sustainable future food system.

Luminous Values

To maintain an unparalleled reputation for integrity, honesty, and value creation
To treat every client’s company and brand as if it were my own
To offer professionalism not available elsewhere to companies with $0 to $150M in revenues

What People Are Saying


Erin is a purpose-driven brand strategist who is committed to the transformation of a healthy future food system. Her strategic thinking is the best in class, and she is very fun to work with. Her collaborative style and passion for health and social welfare are inspiring. She delivered exceptional work to move our business forward.

Everette Anderson – Senior Vice President, Bristol Bay Seafood Investments


Erin’s wide knowledge of the organic-and-natural food business is an asset to any company seeking growth in the industry! Her ability to think strategically and act decisively provided vital leadership to our team to make the Ella’s Kitchen US launch a success. I would not hesitate to recommend Erin to anyone looking to improve their impact on the market

Royce Milam, President, New Day Global Food Sales, Chief Sales Officer, Ella’s Kitchen



Erin successfully revitalized the growth trajectory of the company and brand to propel the business through adolescence toward longer-term growth. She transformed the company, leading a total Reorganization initiative, Brand Repositioning Strategy, and Operational Infrastructure installation, while skillfully challenging and inspiring the team to achieve the brand and business results, doubling sales and EBITA within the first year.

Steve Brinn, CEO Raptor Group, Chairman Acme Valley



Erin is an expert at bringing brands to life. She is intelligent, intuitive, a true professional that always seems to over deliver no matter how lofty the expectation. Any team seeking to grow their business and enhance their brand would be well served to enlist Erin’s help. I would highly recommend her.

Matt Fuller – President ProBar LLC, former President at Bare Snacks


Erin brilliantly led a Brand Revitalization initiative for our company. She brought the ideas to life with clarity, consistency, and vitality – to fully dimensionalize the brand experience to attract bigger customers and grow our bottom line.

John Gibb – Founder of High Key Snacks, Managing Partner at Summit Venture Management

Luminous Purpose

Transforming our food system has been the central purpose and motivation for growing world-class better-for-you brands that positively impact consumer health on a magnified scale and enable a more vital future for our communities and planet.

Luminous Brands helps executives and entrepreneurs become better leaders, make more informed decisions and accelerate their company’s growth in the modern era of sustainable food systems.

Whether it be an advisory, consulting or interim or fractional CEO, or CMO role, Luminous Brands is dedicated to maximizing your potential by understanding what opportunities have the potential to grow faster, or make the greatest impact to create amazing outcomes.

Imagine where you will be a year from now as a result.

People who feel they are “living their purpose” report levels of well-being five times higher than those who say they aren’t and are four times more likely to be highly engaged.

Luminous Motivation

The choices about what we eat represent our single biggest daily opportunity to change our environmental footprint. We eat the change to be the change of our healthy future food system.

Luminous Brands is driven to champion the change we want to see in the world, by advancing the strategic growth of one better for-you brand after another.

Luminous Clients

Luminous Clients are pragmatic visionaries and innovative entrepreneurs who share the common vision to transform our food system for a livable healthy future.

A typical client has revenues from $1 million to $100 million and is privately held or recently PE/VC financed. Luminous offers companies that are too small for big consulting agencies the same level of professionalism that they would receive from a Big 4 strategic consulting firm that only serves much larger companies.

The best for a reason

There are few challenges Erin has not faced or solved. She understands the kinds of unique challenges successful leaders can face along their leadership journey. She builds a culture of purpose to elevate the mission around which to lead teams.

Her 25 years of experience helps executives and entrepreneurs to become better leaders, gain greater perspective to overcome obstacles, make more informed decisions, and accelerate your company’s growth.


Successful Projects


Happy Clients


Cups of Coffee

Erin Fray Reid - CEO & FOUNDER



Ella's Kitchen
General Mills - Annie's
Premier Protein
Whole Foods Market
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