Boutique Strategic Consulting

Brand Builder. Entrepreneur. Business Coach. Growth Expert.

I build champion consumer brands that thrive in today’s dynamic marketplace. I work creatively and strategically with established brands and startups alike and boast a diverse clientele of purpose-driven brands like Premier Nutrition, Whole Foods Market, Republic of Tea, Bird’s Eye, Hormel, and Acme Valley.

Luminous Brands is behind emerging startup brand successes like Annie’s, Kevita, and Bare.

Erin is a purpose-driven brand strategist who is committed transformation of a healthy future food system. Her strategic thinking is best in class, and she is very fun to work with. Her collaborative style and passion for health and social welfare are inspiring. She delivered exceptional work to move the business forward.

Everette Anderson – Senior Vice President, Bristol Bay Seafood Investments

Erin’s wide knowledge of the organic-and-natural food business is an asset to company seeking growth in the industry! Her ability to think strategically and act decisively provided vital leadership to the team, making the Ella’s Kitchen US launch a success. I would not hesitate to recommend Erin look improve their impact on the market.

Royce Milam, President, New Day Global Food Sales, Chief Sales Officer, Ella’s Kitchen

Erin successfully revitalized the growth trajectory of the company and brand to propel the business adolescence toward longer-term growth. At transformed company, leading total Reorganization initiative, Brand Repositioning Strategy, and Operational Infrastructure installation while skillfully challenging and inspiring the team to achieve brand and business results, doubling sales and EBITA within the first year.

Steve Brinn, CEO Raptor Group, Chairman Acme Valley

Erin is an expert at bringing brands to life. She is an intelligent, intuitive, true professional that always seems to over-deliver, no matter how lofty the expectation. Any team seeking grow their business and enhance their brand would well served to enlist Erin’s help. I would highly recommend her.

Matt Fuller – President ProBar LLC, former President at Bare Snacks

Erin brilliantly led our Brand Revitalization initiative for the company. She brought strategic ideas to life with clarity, consistency, and vitality – to fully dimensionalize the brand experience to attract bigger customers and grow our bottom line.

John Gibb – Founder of High Key Snacks, Managing Partner at Summit Venture Management

Luminous Purpose

My primary purpose for growing world-class better-for-you consumer brands is to positively impact consumer health on a magnified scale and enable a more vital future for our communities and planet.

My dedication to maximizing your potential by understanding what opportunities have the potential to grow faster or make the greatest impact to create amazing outcomes fulfills my purpose.

People who feel they are “living their purpose” report levels of well-being five times higher than those who say they aren’t and are four times more likely to be highly engaged.

Luminous Motivation

Be the change we want to see in the world.

The choices about what we consume are our single biggest daily opportunity to change our environmental footprint. To be the change, I am driven to champion the strategic growth of purpose-driven brands committed to positive social impact.

Luminous Clients

Client brands are pragmatic visionaries and innovative entrepreneurs who share the common vision to transform our consumer product pipeline with products and brands that promote a livable, healthy future.

Luminous offers companies that are too small for big consulting agencies the same level of professionalism that they would receive from a big consulting firm that only serves much larger companies.

Entrepreneurs face ten thousand decisions on any given day, each potentially impacting the business’s financial health. Working with me as a trusted advisor can help you gain a greater perspective to overcome obstacles, make more informed decisions, and accelerate your company’s growth.

The best for a reason

With 25+ years as a CPG Brand Executive and Consultant, I understand the kinds of unique challenges successful leaders can face along their leadership journey.


Successful Projects


Happy Clients


Cups of Coffee

Erin Fray Reid - CEO & FOUNDER



Ella's Kitchen
General Mills - Annie's
Premier Protein
Whole Foods Market
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