Strategies for Building Sustainable Food Habits for a Livable Healthy Future

Co-Creating Sustainable Food Systems for a Healthy World

Healthy foods are a vital foundation for healthy humans. I co-create strategies and practical solutions for organizations seeking new market opportunities to thrive in today’s dynamic marketplace and impact the food sustainability agenda for better human and planet health.

With deep experience recognizing high-impact growth solutions that create long-term financial and social value, Luminous Brands is behind emerging startup brand successes like Annie’s, Kevita, and Bare.

The long-term financial and social value creation from serial champion brand successes—multiple prosperous exits, healthier lifestyle choices, and more sustainable food systems—perhaps distinguishes my utility most from the pack.

With just enough rule-bending, my Rebel Wisdom helps clients find breakthrough strategies with the mind-blowing power to achieve their goals.

Erin is a purpose-driven brand strategist who is committed transformation of a healthy future food system.
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Everette Anderson – Senior Vice President, Bristol Bay Seafood Investments

Erin’s wide knowledge of the organic-and-natural food business is an asset to company seeking growth in the industry!
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Royce Milam, President, New Day Global Food Sales, Chief Sales Officer, Ella’s Kitchen

Erin successfully revitalized the growth trajectory of the company and brand to propel the business adolescence toward longer-term growth.
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Steve Brinn, CEO Raptor Group, Chairman Acme Valley

Erin is an expert at bringing brands to life. She is an intelligent, intuitive, true professional that always seems to over-deliver, no matter how lofty the expectation.
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Matt Fuller – President ProBar LLC, former President at Bare Snacks

Erin brilliantly led our Brand Revitalization initiative for the company.
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John Gibb – Founder of High Key Snacks, Managing Partner at Summit Venture Management

Luminous Purpose

My passion is your success. A dedication to identifying opportunities and practical solutions that positively impact consumer health on a magnified scale and enable a more vital future for our communities and planet fulfills my purpose.

BlueSplash

Luminous Motivation

Be the change we want to see in the world. Eat the change too.

Our choices about what we consume are our biggest daily opportunity to change our environmental footprint. To be the change, I am driven to champion the strategic growth of purpose-driven brands committed to positive social impact.

Luminous Clients

Pragmatic visionaries and innovative problem-solvers who share the bold vision of transforming our food system for a livable, healthy future.

The best for a reason

On any given day, we face ten thousand decisions that potentially impact an organization’s financial health and social value. Working together, we gain a greater perspective on overcoming obstacles, making more Perspective on overcoming obstacles, making progress more achievable.

gondola-lift

28+

Prosperous Brands

banana (1)

4+

Hall of Misadventures

dance

6+

Victorious Exits

Erin Fray Reid - CEO & FOUNDER

ERIN FRAY REID

FOUNDER & CEO

Bare
Kevita
Ella's Kitchen
General Mills - Annie's
Premier Protein
Voila
Whole Foods Market
Acme
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